A Sequence of SDs and Rs in Which Each R

question 624

Multiple Choice

A sequence of SDs and Rs in which each R produces the SD for the next R with the entire sequence followed by a reinforcer is referred to as:

• A)a behavioral chain
• B)shaping
• C)fading
• D)stimulus discrimination training

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Definitions:

Elaboration Likelihood Model

A theory in psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.

Marketing Promotions

Activities and techniques designed to enhance visibility, stimulate demand, and differentiate a product or service to boost sales.

Emotional Appeals

Marketing or advertising strategies that aim to elicit an emotional response from the audience to influence their attitudes or behaviors.

Sex, Humour, Fear

Advertising strategies aimed at capturing attention and eliciting responses by leveraging basic human emotions and reactions.