DRA Refers to a Schedule in Which a Behavior That

question 390

True/False

DRA refers to a schedule in which a behavior that is different from, but not necessarily incompatible with, the problem behavior is reinforced and the problem behavior is extinguished.

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Definitions:

Niche Marketing

A marketing strategy focusing on a specific segment of the market by addressing particular needs and preferences that are not typically targeted by competitors.

Perceptual Map

A visual representation used by marketers to depict consumers' perceptions of different brands or products relative to each other on one or more dimensions.

Conceptual Map

A visual representation that organizes and illustrates the relationships between different concepts.

Competitive Map

A visual or analytical tool used to identify and understand the competitive landscape, including competitors' strengths, weaknesses, market positions, and strategies.