Examlex
Cash equivalents:
Central Selling Point
A unique feature or benefit that makes a product or service stand out from its competitors.
Rational Appeal
A persuasive strategy focusing on logical arguments and evidence to sway an audience's opinion or behavior.
Logical Appeal
Persuasion technique based on reasoning and evidence to influence an audience's beliefs or actions.
Direct Message
A private form of communication between users on a social media platform.
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