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Cognitive Dissonance Theory
A theory which suggests that we experience discomfort or dissonance when our beliefs, values, or behaviors are in conflict, leading us to change one to reduce the dissonance.
Introductory Psychology
The branch of psychology that is designed as an entry point for students, covering fundamental concepts, theories, and research methods in psychology.
Prerequisite
A requirement that must be fulfilled before a certain action can be taken or a more advanced stage can be reached.
Peripheral Route
A persuasive strategy that relies on superficial cues rather than substantive arguments to influence someone's attitude or behavior.
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