Examlex
In general, there are two kinds of lenders, institutional lenders such as commercial banks and stockholders.
Credibility
The quality of being trusted and believed in, often achieved through consistency, accuracy, and reliability.
Common Ground
The shared beliefs, values, or positions among different parties which can be used as a basis for mutual understanding or agreement.
Audience
Refers to the group of individuals for whom a message, presentation, or piece of content is intended.
Persuasive Messages
Communications designed to influence the attitudes, beliefs, or actions of others through logical reasoning, emotional appeal, or ethical claims.
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