Ramsey Foods Has Analyzed Its Customer and Order Handling Data

question 79

Multiple Choice

Ramsey Foods has analyzed its customer and order handling data for the past year and has determined the following costs: $$\begin{array} { l r } \text { Order processing cost per order } & \$ 5.50 \\\text { Additional costs if order must be expedited (Per order) } & \$ 6.00 \\\text { Customer technical support calls (Per call) } & \$ 3.50 \\\text { Relationship management costs (Per customer per year) } & \$ 1,900\end{array}$$ In addition to these costs, product costs amount to 75% of sales.In the prior year, Ramsey had the following experience with one of its customers, Turnkey Enterprises: $$\begin{array} { l c } \text { Sales } & \$ 18,000 \\\text { Number of orders } & 28 \\\text { Percent of orders marked rush } & 25 \% \\\text { Calls to technical support } & 14\end{array}$$
Calculate the profit earned on the Turnkey Enterprises account.

• A)$2,355
• B)$4,153
• C)$4,482
• D)$2,229

Analyze the effectiveness of different tactics and strategies in persuasive communication across various contexts.

Appreciate the influence of advertising strategies on consumer behavior and attitudes.

Understand the significance of research studies in the development of persuasion theory.

Identify ethical considerations in persuasive communications.

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Definitions:

Sales Representatives

Individuals who represent a company by selling its products or services, often directly to customers or through various sales channels.

Educating

involves providing knowledge or instructing individuals on certain topics or skills, fostering understanding and development.

Personal Selling

A form of direct marketing where sales representatives interact directly with customers to present products or services, aiming to achieve a sale.

Marketing Communications

The variety of techniques and tools businesses employ to inform, persuade, and remind consumers about their products or services.