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Wedding Supply Is Trying to Decide Whether or Not to Continue

question 99

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Wedding Supply is trying to decide whether or not to continue distributing reception supplies.The following information is available for Wedding Supply's business segments.  Reception Supplies  Bridal Dresses  Floral Decorations  Sales $160,000$110,000$210,000 Variable costs 84,00050,000120,000 Contribution margin 76,00060,00090,000 Direct fixed costs 50,00020,00025,000 Allocated common fixed costs 30,00025,00030,000 Net income ($4,000) $15,000$35,000\begin{array}{lrrr}&\text { Reception Supplies }&\text { Bridal Dresses }&\text { Floral Decorations }\\\hline\text { Sales } & \$ 160,000 & \$ 110,000 & \$ 210,000 \\\text { Variable costs } & 84,000 & 50,000 & 120,000\\\text { Contribution margin } & 76,000 & 60,000 & 90,000 \\\text { Direct fixed costs } & 50,000 & 20,000 & 25,000 \\\text { Allocated common fixed costs } & 30,000 & 25,000 & 30,000 \\\text { Net income }&(\$4,000) &\$15,000&\$35,000\end{array} If reception supplies are dropped, floral decoration sales are expected to increase by 20%.What impact will the increase in floral decorations have on overall profitability?


Definitions:

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