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Retirement Planning is a consulting firm with clients across the nation.Within the company is a travel group that arranges flights and hotel accommodations for its 250 consultants.The overhead cost of operating the travel group amounts to approximately $204,000 annually.Recently the company conducted an ABM study that has determined the following:
-Each consultant completed approximately 15 business trips per year.
-On average, 17 trips are scheduled, with 2 trips cancelled and rescheduled.
-Benchmarking with a Retirement Planning's client indicates that the client incurs a cost of $60 per scheduled trip to book travel.
How much overhead cost should be allocated to each completed trip?
Promotional Mix
The combination of marketing tools used by a business to effectively promote its products or services, including advertising, sales promotions, public relations, personal selling, and direct marketing.
Sales Promotion
Short-term marketing strategies aimed at stimulating consumer demand or improving product availability to boost sales, such as discounts, coupons, or special offers.
Public Relations
The method of strategic communication that fosters beneficial connections between organizations and their audience.
Encoding
The process of converting ideas or messages into verbal, written, or visual formats to communicate effectively with a target audience.
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