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If a mining company extracts 1,500,000 tonnes in a period but only sells 1,200,000 tonnes,
Promotional Tools
Promotional tools are techniques and methods used to communicate with the target market, increase awareness, and influence the perceptions and behaviors of potential customers.
Product Characteristics
The attributes, features, or qualities that define a product and influence consumer decisions.
Purchase Decision Process
The sequence of steps consumers go through in making a decision to buy a product or service, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Promotional Mix
The combination of advertising, public relations, sales promotion, personal selling, and direct marketing strategies used to reach target markets.
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