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The size of a business may limit internal controls.
Sales Era
A period in business history when the primary marketing strategy was aggressive sales techniques, focusing on the needs of the seller rather than the buyer.
Consumerism Era
A historical period characterized by the rapid increase in the acquisition and consumption of goods and services.
Production Era
The Production Era refers to a historical period in business thought where the focus was on production efficiency and scale, under the belief that a good product would naturally find buyers.
Marketing Concept Era
A period when businesses recognized the importance of understanding and meeting the needs and wants of consumers for their success.
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