A Measure of the Percentage of Each Dollar of Sales

question 12

Multiple Choice

A measure of the percentage of each dollar of sales that results in net income is

• A) profit margin.
• B) return on assets.
• C) return on common stockholders' equity.
• D) earnings per share.

---

Definitions:

Observational Learning

The process of acquiring new behaviors, skills, or attitudes by watching and imitating the actions of others.

Conditioned Response

A response developed from conditioning, where a formerly neutral stimulus is now associated with an unconditioned stimulus, eliciting a learned reaction.

Rescorla

A significant figure in psychology, known for his work with Robert A. Wagner on the Rescorla-Wagner model of classical conditioning, focusing on how stimuli are associated.

Unconditioned Response

A natural, automatic reaction to a stimulus that occurs without prior learning or conditioning.