A Shift from Low-Margin Sales to High-Margin Sales

question 43

Multiple Choice

A shift from low-margin sales to high-margin sales

• A) may increase net income, even though there is a decline in total units sold.
• B) will always increase net income.
• C) will always decrease net income.
• D) will always decrease units sold.

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Definitions:

Negative Reinforcers

Stimuli that, when removed after a particular behavior, increase the likelihood of that behavior being repeated in the future.

Cumulative Recorder

A device used in behavioral psychology to record the frequency of behaviors over time, creating a graphical representation.

Graphic Record

A visual representation of data or information, usually in the form of charts, graphs, or diagrams.

Reinforcement Contingencies

Conditions that determine when reinforcement will be given for a particular behavior, crucial in the process of learning and behavior modification.