Value-Added Activities

question 121

Multiple Choice

Value-added activities

• A) should be minimized or eliminated.
• B) involve those activities that are essential to a company's operations.
• C) add cost to a product without affecting selling price.
• D) cannot be differentiated from non-value-added activities.

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Definitions:

Competitors' Offerings

The products or services provided by rival companies within the same market.

Differentiated Targeting

A marketing strategy in which a company targets two or more distinct customer segments with specific products or marketing messages tailored to each.

Adidas Group

A global corporation based in Germany that designs and manufactures shoes, clothing, and accessories, primarily known for its athletic and sportswear products.

Reebok

A global athletic footwear and apparel company that operates as a subsidiary of Adidas, known for its fitness and lifestyle products.