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Multiple Products
The strategy of offering a variety of different products within a company's portfolio to cater to different market segments or consumer needs.
Multiple Market Segments
Refers to the practice of dividing a target market into distinct subgroups of consumers, each with different needs or characteristics, to tailor marketing strategies more effectively.
Diverse Customer Needs
The variety and differences in preferences, requirements, and expectations among customers in a market.
Production Costs
Expenses associated with the manufacturing or production of goods, including materials, labor, and overhead costs.
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