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The median is represented by the symbol.
Niche Brands
Brands that cater to specific, targeted segments of the market, often offering specialized products or services.
Market Opportunities
Potentially profitable gaps or areas within a market where demand can outstrip supply, signaling a chance for new or existing companies to grow.
Design Thinking
A problem-solving approach that involves empathy, creativity, and rationality to meet users' needs and resolve complex issues, often resulting in innovative solutions or products.
Counterfeits
Imitation products made or sold, typically illegally, with the intent to deceive consumers by passing them off as genuine branded goods.
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