Examlex
Decreasing the value of alpha from .05 to .01 the likelihood of rejecting a null hypothesis.
Nielsen Research Firm
A global information, data, and measurement company specializing in market research and analytics, known for its television ratings and consumer behavior research.
Online Sources
Digital platforms or channels that provide information, including websites, social media, and online databases.
Product Comparison Website
An online platform that enables consumers to compare the prices, features, and quality of products from different vendors.
Devalue
The reduction of the worth or value of a currency, asset, or commodity.
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