Examlex
An independent variable must have at least levels.
Co-creation
A business strategy that involves consumers or clients in the creation process of new products or services, aiming to better meet their needs and enhance innovation.
Brand Identity
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer, including visuals, messaging, and experience.
Consumer Confusion
A state where consumers are uncertain or have difficulty understanding or distinguishing between products, brands, or services.
Theoretical Influence
The impact that established theories or principles have on shaping research, practices, or policies within academic, scientific, or professional fields.
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