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In a one-factor between-subjects analysis of variance, the mean square for factor A is also known as the variance.
Digital Offerings
Products or services offered through digital platforms, such as software, online services, or digital content.
Substitute Firms
Companies that offer alternative or replacement products and services that meet the same needs or demand of consumers.
Target Markets
Specific groups of potential customers at which a company directs its marketing efforts and product offerings.
Cross Product Marketers
Marketers who strategize to promote and sell complementary or related products to customers.
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