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Figure 8-11
-Refer to Figure 8-11.The length of the line segment connecting points A and B represents
Brand Equity
The value derived from consumer perception, recognition, and loyalty towards a brand, influencing its competitive advantage and market value.
Brand Personality
The set of human characteristics associated with a brand, which influences consumers' perceptions and emotions towards the brand.
Lifestyle
The way a person or group lives, including patterns of social relations, consumption, entertainment, and dress.
Lifestyle
A way of living that reflects the attitudes, values, and habits of an individual or group.
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