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Figure 2-6
-Refer to Figure 2-6.A movement from point H to point K could be caused by
Substitutes
Products or services that can serve as replacements for each other, fulfilling the same need or desire.
Market Segments
Groups of potential customers with similar needs, wants, and characteristics that a company targets with its products or services.
Deep Discounts
Significant reductions in price offered to consumers, often to clear inventory or boost sales temporarily.
Monopolist
A single supplier in a market who has exclusive control over a product or service, often resulting in limited competition.
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