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Scenario 22-4
Three members of the DiCarlo family, Vinny, Maria, and Franki, are choosing the entree for a large family reunion. Their options are: spaghetti, ravioli, lasagne, and pizza. Vinny prefers spaghetti over lasagne, lasagne over ravioli, and ravioli over pizza. Maria prefers ravioli over spaghetti, spaghetti over pizza, and pizza over lasagne. Frankie prefers pizza over ravioli, ravioli over lasagne, and lasagne over spaghetti.
-Refer to Scenario 22-4. If, before any votes were cast, ravioli was eliminated from the choices, the median voter's first choice would be
Revenue Potential
The maximum amount of income that could be generated from a particular market or product, under ideal conditions.
Utility
A measure of satisfaction or happiness that a person derives from consuming goods and services.
Marginal Utility
The additional satisfaction or utility a consumer receives from consuming one more unit of a good or service.
Maximize Utility
The process or goal of obtaining the highest level of satisfaction or benefit from consuming goods and services, given a consumer's limitations, such as income or resources.
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