Figure 21-16 
-Refer to Figure 21-16. The price of X is $5, the price of Y is $20, and the consumer's income is $40. Which point represents the consumer's optimal choice?
Definitions:
Bad-news Messages
Communications tasked with delivering unfavorable information with sensitivity and consideration towards the recipient's perspective.
Denial Messages
Refers to communications that inform recipients about what cannot be done or why a request is rejected, often aiming to maintain a positive relationship.
Proper Tone
The use of language and style in communication that is appropriate for the audience and purpose, reflecting respect and professionalism.
Cash Refunds
A return of money to a purchaser following the return of an item or dissatisfaction with a service provided.
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