If the Price of a Good Increases, All Else Equal

question 441

Multiple Choice

If the price of a good increases, all else equal, consumers perceive

• A)an increase in purchasing power if the good is an inferior good.
• B)an increase in income if the price increase occurs for a normal good.
• C)a decrease in purchasing power.
• D)a net gain in purchasing power if they decrease consumption of some goods.

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Definitions:

Discounted Payback

A capital budgeting method that calculates the time required to recoup the investment in a project, by taking into account the present value of expected cash flows.

Financial Break-Even

The sales level that results in a zero NPV.

Contribution Margin

The amount by which sales revenue exceeds variable costs of production, indicating how much revenue contributes towards covering fixed costs and generating profit.

Accounting Break-Even

Accounting Break-Even is the point at which total revenues equal total expenses (including both fixed and variable costs), resulting in neither profit nor loss.