Suppose That for Emily, DVDs and Trips to the Movie

question 399

Multiple Choice

Suppose that for Emily, DVDs and trips to the movie theater are perfect substitutes. Currently, Emily is spending all of her income on trips to the movie theater. If the price of DVDs doubles, the substitution effect will

• A)be two times the income effect.
• B)be half the income effect.
• C)be zero.
• D)always increase the number of trips to the movie theater Emily makes.

---

Definitions:

Multi-Product Pricing

A strategy where businesses set different price levels for various products in their lineup, aiming to maximize profitability across the range.

Yield Management Pricing

This refers to a strategy in marketing and business where prices are constantly adjusted based on the product's or service’s demand, with the aim to maximize revenue.

Cognitive Dissonance

The discomfort in one's mind arising from holding several opposing beliefs, ideas, or values concurrently.

Perceived Risk

The level of uncertainty consumers associate with purchasing a product or service, which can affect their decision-making process.