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We can use the theory of consumer choice to analyze
Market Share
The portion of total industry revenue attributed to a specific company over a predetermined time frame.
Concentration Ratio
A measure of the market share controlled by the largest firms within an industry, used to indicate the degree of market competition.
Market Share
The percentage of an industry's sales that a particular company controls.
Herfindahl-Hirschman Index
A measure of market concentration used to determine the level of competition within an industry, calculated by summing the squares of the market shares of all firms in the market.
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