Which of the Following Is an Economic Explanation for the "Beauty

question 342

Multiple Choice

Which of the following is an economic explanation for the "beauty premium"?

• A)Employers pay very attractive women less than average-looking women because they believe them to be less intelligent.
• B)Employers pay above-average-looking men more than above-average-looking women.
• C)Employers pay above-average-looking women more than average-looking women because customers prefer to deal with better-looking women.
• D)Employers pay above-average-looking men more because they signal to the market that they are willing to spend more money on personal grooming, a sign of wealth and stability.

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Definitions:

Branding

The process of creating a name, term, design, symbol, or any other feature that identifies a product or service and differentiates it from others.

Marketing Mix

is the set of controllable variables that a company can use to influence the buyer's response, often categorized into four elements: product, price, place, and promotion.

4Ps

A marketing model that identifies and optimizes the four key elements of marketing strategies: Product, Price, Place, and Promotion.

Marketing Mix

is a set of actions or tactics a company uses to promote its brand or product in the market, traditionally defined by the four Ps: Product, Price, Place, and Promotion.