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Figure 18-11
-Refer to Figure 18-11. Suppose the intersection of the supply and demand curves matches with a value of $200 on the vertical axis. Then
Price Premium
The amount by which a product’s selling price exceeds its cost or its perceived value compared to similar products.
Dollar Sales Market Share
A metric that measures the percentage of a market's total sales, in dollars, that is captured by a company or brand.
Unit Volume Market Share
The measure of a company's sales in units compared to the total sales volume of all competitors in the market.
Dynamic Pricing Policy
Setting different prices for products and services in real time in response to supply and demand conditions. Also called a flexible-price policy.
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