Laurel and Janet Are Competitors in a Local Market and Each

question 521

Multiple Choice

Laurel and Janet are competitors in a local market and each is trying to decide if it is worthwhile to advertise. If both of them advertise, each will earn a profit of $5,000. If neither of them advertise, each will earn a profit of $10,000. If one advertises and the other doesn't, then the one who advertises will earn a profit of $12,000 and the other will earn $2,000. In this version of the prisoners' dilemma, if the game is played only once, Laurel should

• A)advertise, but if the game is to be repeated many times she should probably not advertise.
• B)advertise, and if the game is to be repeated many times she should still probably advertise.
• C)not advertise, but if the game is to be repeated many times she should probably advertise.
• D)not advertise, and if the game is to be repeated many times she should still not advertise.

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Definitions:

Estimated Total Manufacturing Overhead

The projected or forecasted total of all manufacturing overhead costs for a specific period.

Manufacturing Costs

Manufacturing costs are the costs incurred in the process of producing a product, which include direct materials, direct labor, and manufacturing overhead.

Markup

The percentage added to costs to determine selling price, typically used in retail to cover costs and earn a profit.

Selling Price

The amount for which a product is sold, excluding any discounts or allowances.