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Table 17-14
This table shows a game played between two players, A and B. The payoffs in the table are shown as (Payoff to A, Payoff to B) .
-Refer to Table 17-14. If player A chooses his/her best strategy, player B should
Marketing Messages
Communications used by marketers to convey the value and benefits of their products or services to their target audience.
Same Audience
A rephrased definition for duplicate term "Audience," denoting the identical group of individuals targeted or reached by various content or messages.
Mobile Devices
Electronic devices that are portable and support a wide range of communications, including calling, texting, and accessing the internet.
Marketing Communications
The variety of methods and channels used by companies to communicate with their market and inform them about their products or services.
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