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Scenario 17-6 Assume That a Local Telecommunications Company Sells High Speed Internet

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Scenario 17-6
Assume that a local telecommunications company sells high speed internet access and cable television. The company's only two customers are Taylor and Tim. Taylor is willing to pay $50 per month for high speed internet access and $50 per month for cable television. Tim is willing to pay only $20 per month for high speed internet access, but is willing to pay $70 per month for cable television. Assume that the telecommunications company can provide each of these products at zero marginal cost.
-Refer to Scenario 17-6. If the telecommunications company is unable to use tying, what is the profit-maximizing price to charge for cable television?


Definitions:

Compound Interest

Interest calculated on the initial principal of a deposit or loan, as well as on the accumulated interest of previous periods, leading to exponential growth of the amount over time.

Economic Resource

Assets, materials, and inputs used to produce goods and services, including labor, capital, land, and entrepreneurship.

Money

A medium of exchange that is widely accepted in transactions for goods and services and repayment of debts.

Uninsurable Risk

A risk that cannot be covered by an insurance policy due to its high probability of occurring or the inability to accurately price it.

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