Advertisements That Appear to Convey No Information at All

question 307

Multiple Choice

Advertisements that appear to convey no information at all

• A)are usually associated with "infomercials."
• B)are useless to consumers but valuable to firms.
• C)are useless to firms but valuable to consumers for their entertainment quality alone.
• D)may convey information to consumers by providing them with a signal that firms are willing to spend significant amounts of money to advertise.

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Definitions:

Generalized Reciprocity

A form of exchange where goods or services are given without an immediate or specific expectation of return, often found in close relationships.

Negative Reciprocity

A form of exchange where parties aim to get more than they give, often associated with strangers or potential adversaries.

Redistribution

The reallocation or distribution of wealth, resources, or access among a society's members, often intended to achieve social or economic equality.

Silent Trade

A process for the exchange of goods between mutually distrusting ethni c groups so as to avoid directperso nal contact.