Which of the Following Statements Regarding Brand Names in Advertising

question 297

Multiple Choice

Which of the following statements regarding brand names in advertising is not correct?

• A)Brand names provide consumers with information about quality when quality cannot be easily judged in advance of purchase.
• B)Brand names give firms an incentive to maintain high quality to maintain the reputation of the firm.
• C)Brand names allow firms to produce and sell inferior products in the long run since people will continue to purchase the brand-name product.
• D)Brand names can cause consumers to perceive differences in products that do not actually exist.

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Definitions:

Innovators

Those buyers who want to be the first to have the new product or service.

Mammography Equipment

A specialized form of imaging equipment used to examine the breast tissue for signs of cancer or other abnormalities.

General Practice Physicians

Medical doctors who provide primary and continuing care for patients without referral to specialists.

New-to-the-world Products

Innovations that create an entirely new market by offering a product or service that has never been available before.