According to One Theory, Advertising Sends a Signal to Consumers

question 532

Multiple Choice

According to one theory, advertising sends a signal to consumers about the quality of the product being offered. An implication of this theory is that

• A)the actual quality of the product is irrelevant.
• B)the content of the advertisement is irrelevant.
• C)advertising is not in the best interest of society.
• D)it is irrational for firms to pay famous people large amounts of money to appear in their advertisements.

---

Definitions:

Book Value

The value of a company's assets minus its liabilities, as recorded on the balance sheet.

Market Value

The current quoted price at which an asset or service can be bought or sold in a marketplace.