How Does Advertising Signal to Consumers That the Product Is

question 196

Multiple Choice

How does advertising signal to consumers that the product is a good one?

• A)By seeing famous people using the product, consumers infer that they too can be famous.
• B)By being willing to spend money on advertising, firms let consumers know the product is likely a good one since firms would not likely advertise a poor product.
• C)By making consumers laugh during commercials, firms are associating positive experiences with the product.
• D)Without allowing consumers to actually use the product, it is not possible for firms to signal to consumers the product's quality.

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Definitions:

Face-To-Face

Direct interaction between people in the same physical space, as opposed to communication through digital or remote means.

Richest Media

Communication channels that provide the highest level of richness in information, often involving immediate feedback and personal engagement.

Workers

Individuals employed to perform tasks or services for compensation.

Meetings

Gatherings or assemblies of people, typically working in the same organization, to discuss or act on various topics of common interest.