Most Businesses Advertise Their Products and Services

question 14

Multiple Choice

Most businesses advertise their products and services. Some business use SPAM emails to advertise because the cost of a mass e-mail is close to zero. Other business spend millions of dollars to advertise in a 30-second spot during the Super Bowl. Having observed this real world data, economists argue that the amount of money that a business spends on advertising is a proxy for a good or service's

• A)size.
• B)quality.
• C)newness.
• D)cost of production.

---

Definitions:

Conformity

The act of aligning one's attitudes, beliefs, or behaviors to match those of a group or social norm.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort from holding two or more contradictory beliefs, ideas, or values simultaneously.

Conflicting Behaviors

Actions or responses that are contradictory or opposed to one another, often causing confusion or internal conflict.

Attitudes

Attitudes are psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.