Your Company Has Recently Requested That You Travel to Dhaka

question 404

Multiple Choice

Your company has recently requested that you travel to Dhaka, Bangladesh, to work on negotiations for a new factory to be located in one of the port cities. Your travel agent provides a list of several hundred local hotels and a Sheraton. In this case, the Sheraton brand-name is likely to be used as a signal of

• A)perceived differences that are not likely to exist among your various options.
• B)quality when quality cannot be easily judged.
• C)inefficiency in markets characterized by recognizable brand names.
• D)the quality of general lodging accommodations in Dhaka.