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Table 16-3
The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries.
-Refer to Table 16-3. Which industry has the lowest concentration ratio?
Yield Management Pricing
A pricing strategy that uses demand forecasting and flexibility in pricing to maximize revenue, often used in the hospitality and airline industries.
Dynamic Pricing
A pricing strategy where prices are adjusted in response to real-time supply and demand conditions, market volatility, or customer behavior.
Odd-even Pricing
A pricing strategy where prices are set just below a round number, e.g., $19.99 instead of $20, to create a perception of greater value.
Product-line Pricing
A pricing strategy where different products within the same category are priced differently based on features, costs, or target market segments.
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