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When a monopolist increases the number of units it sells, there are two effects on revenue. They are the
Actual Behaviour
The real, observable actions performed by an individual, as opposed to intentions or beliefs.
Multi-attribute Attitude Models
Psychological models that describe how consumers evaluate products and services based on perceived attributes and how these evaluations influence their purchasing decisions.
Importance Weights
Quantitative values assigned to different factors or criteria to reflect their relative significance in an evaluation or decision-making process.
Attributes
Characteristics or features of a product or service that are considered when evaluating or making a choice.
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