Scenario 14-4 Victor Is the Recipient of $1 Million from a Lawsuit

question 137

Multiple Choice

Scenario 14-4
Victor is the recipient of $1 million from a lawsuit. Victor decides to use the money to purchase a small business in Florida. His business operates in a perfectly competitive industry. If Victor would have invested the $1 million in a risk-free bond fund, he could have earned $100,000 each year. After he bought the small business, Victor quit his job as a market analyst with Research, Inc., where he used to earn $75,000 per year.
-Refer to Scenario 14-4. What is Victor's opportunity costs of operating his new business?

• A)$25,000
• B)$75,000
• C)$100,000
• D)$175,000

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Definitions:

Global Development

The process of improving the economic, political, and social well-being of people worldwide, often focusing on reducing global inequalities.

Service Branding

The process of creating a unique identity and image for a service, differentiating it from competitors and embedding it in the minds of consumers.

Ethnocentricity

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a dismissive or derogatory view towards other cultures.

Reverse Marketing

A strategy where the consumers' needs drive the marketing process, and companies aim to satisfy those needs rather than pushing products.