When Price Is Below Average Variable Cost, a Firm in a Competitive

question 451

Multiple Choice

When price is below average variable cost, a firm in a competitive market will

• A)shut down and incur fixed costs.
• B)shut down and incur both variable and fixed costs.
• C)continue to operate as long as average revenue exceeds marginal cost.
• D)continue to operate as long as average revenue exceeds average fixed cost.

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Definitions:

Economic Benefit

The gain received from a product or service, often measured in terms of increased utility or revenue, minus associated costs.

R&D Costs

Expenses incurred during the research and development phase aimed at producing new products or processes.

GAAP

Generally Accepted Accounting Principles, a framework of accounting standards, principles, and procedures used in the United States.

Impairment Testing

The process of evaluating the recoverability of the carrying amount of an asset or cash-generating unit to ensure it does not exceed its recoverable amount.