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Total revenue minus only explicit costs is called
Direct Marketing
Advertising that communicates directly with consumers and organizations in an effort to provoke a response.
Consistent Message
A communication strategy that ensures all messages shared across various channels are uniform in content and tone, enhancing brand recognition and trust.
Direct Marketing
A type of advertising strategy that delivers promotional messages directly to potential customers on an individual basis, often through mail, email, or phone.
Coupons
Documents that entitle the customers who carry them to a discount on a product.
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