Some Colleges Charge All Students the Same "Activity Fee

question 16

Multiple Choice

Some colleges charge all students the same "activity fee." Suppose that students differ by how many campus activities they engage in. This charge is most like

• A)an excise tax which conforms to the benefits principle.
• B)an excise tax which violates the benefits principle.
• C)a lump-sum tax which conforms to the benefits principle.
• D)a lump-sum tax which violates the benefits principle.

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Definitions:

Mixed Branding

a strategy where a company markets products under several different brands, often catering to different market segments.

Own Market

A term referring to the market where a company sells its products or services, often in contrast to competitor markets.

Reseller

An entity or person who buys products or services to sell them, rather than to use or consume them personally.

Multibranding

The marketing strategy that involves a company using two or more brands to market similar products or services to different segments.