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The Coase theorem states that
Fads
Temporary, highly popular trends or behaviors that spread quickly and are followed with enthusiasm, but fade away just as quickly.
Demographic Shifts
Changes in the characteristics of a population over time, which can include age, ethnicity, gender distribution, and so forth.
Social Change
The transformation of culture, behavior, social institutions, and social structure over time, often seen as a necessary aspect of societal progress or development.
Emergent Norm Theory
A sociological hypothesis that posits individuals in a crowd behave not out of pre-existing norms, but from norms that emerge and are accepted within the crowd during the event.
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