Milwaukee, Inc

question 75

Essay

Milwaukee, Inc. has three divisions: Bud, Wise, and Er. The results of May, 2010 are presented below.
All of the allocated costs will continue even if a division is discontinued. Milwaukee allocates indirect fixed costs based on the number of units to be sold. Since the Wise division has a net loss, Milwaukee feels that it should be discontinued. Milwaukee feels if the division is closed, that sales at the Bud division will increase by 10%, and that sales at the Er division will stay the same.
Instructions
(a) Prepare an analysis showing the effect of discontinuing the Wise division.
(b) Should Milwaukee close the Wise division? Briefly indicate why or why not.

---

Definitions:

Market Segment

A subgroup within a larger market, defined by distinct characteristics or needs, which businesses target with specific products or marketing strategies.

Innovative Products

New or significantly improved goods or services that offer novel features, benefits, or solve existing problems in unique ways.

First-Mover Strategy

A competitive advantage gained by being the first to market with a new product or service.

Regulatory Involvement

The extent to which government bodies or industry regulators participate in overseeing and controlling business activities or industry practices.