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In using variance reports management looks for
Variable Expenses
Costs that change in direct relation to changes in business activity levels, such as production or sales volume.
Fixed Expenses
Costs that do not vary with the level of production or sales, remaining constant over a specified period of time.
Retailing Organization
A business entity that sells products directly to consumers, typically in small quantities.
Advertising Budget
The amount of money allocated for promoting products or services through various media channels.
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