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List and Briefly Describe the Basic Elements of a Contract

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List and briefly describe the basic elements of a contract.


Definitions:

Price Elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in the price of that good, with elasticity greater than 1 indicating a high responsiveness.

Marginal Cost

The increase in cost resulting from the production of one additional unit of output.

Advertising Elasticity of Demand

Advertising elasticity of demand quantifies the change in demand for a product as a result of a change in the amount of advertising for that product.

Price Elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in the price of that good.

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