List Seven Discovery Devices

question 104

Short Answer

List seven discovery devices.

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Definitions:

Continuous Schedule

A media scheduling strategy that spreads advertising evenly across the entire planning period, without interruption.

Seasonal Factors

Elements that cause fluctuations in business or market activity at certain times of the year.

Transit Advertising

A form of advertising that is placed in or on modes of public transportation or in public transportation areas.

Mobile Signage

Signage designed to be moved or displayed on mobile units, often seen on vehicles for advertising purposes.