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The gross domestic product is often used as a measure of the economic performance of a country. The annual GDP of Australia for the years 1990-98 is shown in the following table. Use the CPI in Table 23.2 in the textbook (pp 966-7) to deflate these figures to 1993 dollars. Source: Australian Bureau of Statistics, Australian Economic Indicators, ABS Cat. No. 1350.0, ABS, Canberra.
Global Entry Strategy
The plan and methodology that a company uses to enter international markets, including exporting, licensing, franchising, or direct investment.
Pizza Hut Franchise
A business arrangement allowing individuals or entities to operate a Pizza Hut outlet, following the company's branding and operational guidelines.
Global Segmentation
Global segmentation involves dividing the worldwide market into distinct subsets of consumers who share similar needs, behaviors, or characteristics, allowing businesses to target them more effectively.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.
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