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Excel and Minitab print a second statistic, called the coefficient of determination adjusted for degrees of freedom, which has been adjusted to take into account the sample size and the number of independent variables.
Direct Influence
The exertion of power or guidance by one party over another that leads to immediate or direct changes in behavior or decisions.
Sleeper Effect
A delayed increase in the effectiveness of a persuasive message, often occurring when the source’s credibility is reassessed over time.
Peer Pressure
The influence exerted by a peer group in encouraging an individual to change their attitudes, values, or behaviors to conform to group norms.
Attitude Change
The process by which an individual's feelings, beliefs, or behaviors towards an object, person, or situation are modified.
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