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The following sums of squares are produced: (yi-(y-bar))2 = 250, (yi-(yi-hat))2 = 100, ((yi-hat)-(y-bar))2 = 150
The percentage of the variation in y that is explained by the variation in x is:
Post-Purchase Dissonance
The feeling of regret or doubt experienced by a consumer after making a significant purchase.
Cognitive Dissonance
A psychological state experienced when an individual holds two or more contradictory beliefs, ideas, or values at the same time, leading to discomfort and prompting a change in beliefs or actions.
Multi-Attribute Attitude Model
A theory that examines how consumers evaluate products and services based on perceived attributes, and how this evaluation influences their purchase decisions.
Multi-Attribute Model
A theoretical framework used to understand how consumers evaluate the attributes of a product or service, driving their attitudes and decisions.
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